Ukraine and UK are at the heart of Superunion’s visual identity for Eurovision 2023 – Creative Boom
The countdown to the 2023 edition of the European Song Contest is underway as today sees the launch of its official visual identity. Due to Russia’s ongoing war on Ukraine, this year’s music competition will be hosted by the UK, and this sentiment of solidarity is captured in the branding.
Using the colours of the respective country’s flags as its basis, the visual identity features overlapping navy, blue and red hearts on a striking yellow background. The branding will soon roll out across Liverpool’s St George’s Hall, and Liverpool ONE – the city was chosen to hold the contest last year – and will make its first appear…….